I led the Small Business redesign during 2020 just as COVID hit the globe. This was a major redesign initiative to increase conversions to our Citi products. We were not getting the engagement that we needed to convert users due to a lack of interactivity. The following are examples of the explorations that we ended up going with for the Small Business redesign.
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![](https://cdn.myportfolio.com/3cca8b4c25a3debac0505f5496fa35ae/f1efd375-b2f9-49a8-91f8-ca4ea7fc2d26_rw_1920.jpg?h=0e7a337db2dc6f60eb7fcaa67939b3bb)
![](https://cdn.myportfolio.com/3cca8b4c25a3debac0505f5496fa35ae/341995d0-8203-4a36-94df-bbbab61777bf_rw_1920.jpg?h=6383fbd740dc7366193e3ed609521e73)
![](https://cdn.myportfolio.com/3cca8b4c25a3debac0505f5496fa35ae/0fb8d4c4-17b0-4407-b56d-7cb7005bf234_rw_1920.jpg?h=5ee6ae263395add7e6ad59acdc1684e8)