BRANDING AND CROSS PLATFORM IDENTITY
"Hey! Do you want to design a logo?" Those were the words that came from behind me on the day I designed the CBS Sports HQ Logo. Don, the designer who had been working on the project didn't have time, so he asked me. From there, we created a multi-platform brand identity, that became our primary OTT and digital news streaming product. CBS Sports HQ is a 24/7 News Program and Digital Platform for all Sports. With an emphasis on gambling odds and statistics, CBS Sports HQ is perfect for the SERIOUS sports fan.
FANTASY PLAYER STATISTICS AND BROADCAST SOLUTIONS
My role in this project, along with creating the branding system, was to run this aesthetic across the other CBS Sports products and related properties. Namely, the Fantasy Sports products— Oh, and I almost forgot, The Super Bowl. I was officially present at the command center with our development team when we launched the Super Bowl coverage on CBS Sports HQ.
