During 2018 myself and one of my engineering colleagues came up with a concept for a new draft experience. A crucial part of this concept was to reimagine the static and rigid experience that was currently underwhelming our users. We decided to spice things up and create both a new app and a television application that synched with your mobile app draft experience. Below is a video teaser I animated for the draft and some of the main screens we reimagined. This direction is ultimately responsible for the signature "electric blue" rebrand that can be seen across CBS Sports broadcasts to this day which debuted during the 2019 Super Bowl.
Conclusion
Though our new draft experience was never completed it was the catalyst that led to my creation of the signature "electric blue" CBS Sports brand treatment seen below.
